Challenge
Miraclon is a new independent global company that is the home of KODAK FLEXCEL Solutions for the flexible package printing segment. Miraclon was looking for a reliable marketing partner to design, develop, deploy and manage their worldwide email communications to four global regions in nine languages. The two most essential communications are The Flexcel and The Plate. The Flexcel is a new e-Newsletter that keeps customers up to date on KODAK FLEXCEL news, insights, and tips. The Plate is a monthly publication with insightful stories from across the flexo community and industry.
Solution
Following Miraclon’s new brand standards, Zeller designed and developed clean responsive emails for The Flexcel and The Plate. We tested and debugged the emails in a wide variety of email clients and devices to maintain visual consistency for all users. The emails were built, scheduled, tracked and managed in the Salesforce CRM platform, Pardot.
Zeller executes Miraclon’s multi-lingual email communications allowing Miraclon to quickly deliver important messages to existing and potential customers. Miraclon is able to seamlessly increase communication efforts globally.