Challenge
The American Society of Plastic Surgeons and the Plastic Surgery Foundation team up annually to raise awareness around breast reconstruction options. The duo asked Zeller Creative Group to help them launch a rebranded campaign to increase awareness and engagement.
Solution
After conducting research, we found that only 23% of women know about all of the breast reconstruction options available to them. This became the driving force behind the campaign—to close the loop on breast cancer and empower women to make informed decisions about their reconstruction options. We developed a new visual identity that blended strategic messaging with a fresh, bold design to support the initiative—advocating for women to raise their voice, share their stories and help educate other women.
Zeller met the campaign objectives by generating massive awareness and increased community engagement through strong brand development. Multiple marketing channels were used to promote fundraising events and highlight numerous ways for the community to get involved, including print, email, direct mail and more.