Challenge
The American Academy of Pediatrics (AAP) was tasked with evaluating how resilience and wellbeing tools developed by the National Academies of Sciences, Engineering, and Medicine (NASEM) could be applied in pediatric settings. Funded by the CDC’s National Center on Birth Defects and Developmental Disabilities, the project required transforming a dense 65-page research report into clear, engaging communication materials. AAP turned to Zeller Creative Group to bring this content to life.
Solution
Zeller Creative Group collaborated with AAP to streamline the research findings into user-friendly formats. Five pediatric practices participated in a pilot study to test the resilience and wellbeing tools. After analyzing the results, Zeller Creative Group developed a suite of communication assets, including a visually engaging infographic, a concise eight-page brochure, and digital assets for broad dissemination.
The final materials received overwhelmingly positive feedback, with the client praising their effectiveness: “The materials are visually appealing and provide an excellent way to share the report in a clear and engaging manner.” By transforming complex research into accessible, user-friendly formats, Zeller Creative Group helped AAP increase the reach and impact of its resilience tools, making them easier to understand and implement in pediatric practices.